The gender gap that is seen in the olympics relates to visual culture in many ways.
This semester we talked about many different types of advertisements, and how sex sells. The advertisements seen in the olympics sometimes show women wearing little clothing, while empowering men. Or ads showing women looking weak, and men strong and powerful.
All though some ads have been seen as sexualizing women, there has been progression, and there are also many ads where women are represented very well.
In visual culture the use of media was discussed a lot. In the olympics, the use of media is used very actively. Not only to promote the games, but by the individuals that are taking a stance on the issue. The IOC uses articles, conferences, ads, and many more platforms to take action on gender equality.
The gender gap in the olympics relates to visual culture in many different ways including, politics, power relationships, post modernism, branding, and many more that I go into deeper detail in this blog.
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