Not only are women less represented in the olympics themselves, but also in the advertisements, and brand sponsorships leading up to, and during the games.
If you were to type in "Olympics Ads" into google, it is hard to find a single advertisement that includes women, or is about a female athlete.
These are the first few ads that will pop up:
In 2012 the brand "Procter & Gamble" did an ad that represented women very well, but not in the way you probably think. The campaign called “Thank You, Mom” that showed flashbacks of Olympic athletes from all over the world growing up and practicing their sport with support from their mothers. That same campaign is back again this year, featuring athletes and their mothers from this summer’s Games. This ad wasn't exactly for specifically the female athletes, but it still showcases women in some way, which is progress.
"Thank you mom" advertisement-
https://youtu.be/rdQrwBVRzEg
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